Not Another Mobile Phone Blog!!!

Not Another Mobile Phone Blog!!!


Tata DoCoMo's Innovative Pricing Can be Disruptive

Posted: 17 Jul 2009 11:21 PM PDT

The pay per second model has really paid of well for the latest entrant in the Indian GSM space, Tata-DoCoMo. Tata-DoCoMo is the joint venture between India based Tata Teleservices and Japanese mobile giant NTT DoCoMo. Its the only GSM operator in India, who charges per second rate of 1 paise. So, if you speak for say 1 min 20 seconds you will be charged 1 rupee 20 paise. When it comes to other operators, you will be charged for 2 minutes even though you have spoken for 1min 20 seconds. This new pricing strategy from Tata-DoCoMo will certainly change the rules of the GSM game, which is dominated by AirTel and Vodafone. Tata-DoCoMo is also in talks with their joint venture partner NTT DoCoMo and you will soon see mobile handsets being offered from Tata DoCoMo along with the various GSM plans. Tata-DoCoMo has launched its GSM network in 5 regions, Karnataka, Tamil Nadu, AP, Kerala and Orissa and they are aiming for a Pan-India presence by the end of October


Nokia 5800 Becomes Cheap in India

Posted: 17 Jul 2009 10:02 PM PDT

Nokia 5800_3.jpgTo cash in on the popularity of Nokia 5800 XpressMusic, Nokia has reduced the price of the handset significantly. The phone launched at a price point of around 22,000 INR then the price went down to 19,000 INR and now Nokia has made the handset available for 17,499 INR. This is a huge price drop and guess this new pricing will fuel the sales of this handset. Though the handset, does not give touch UI experience that is at par with the iPhone's UI but some of its features are way ahead of iPhone and guess thats what is driving the sales of this handset. Last week I had a talk with a Nokia reseller and according to him, Nokia 5800 XpressMusic is doing pretty well in my city, Bangalore. The price cut will add more to its happiness. This move from Nokia might also be a response to the recent sales tax hike by the government of Maharashtra, which has left mobile phone resellers, companies and users unhappy.


3 comments:

Anonymous said...

the pricing is indeed very innovative..also some of the VAS offered (free voicemail service, free missed cals alerts, savings alert, etc) is simply fantastic,,..what i also loved was their website (http://tatadocomo.com/default.aspx)..which has got some videos, rintones material which is great to pass yur time!!

Unknown said...

nice plan of docomo..m vry much attracted by thr per second billing thinking to take a connection....interesting plans n tariff.. hope it last long..

Unknown said...

people you much see the saving wall from docomo's website..it tell you hw much you cn save wit docomo n hw much you spend wit your current service..quite interesting..

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